College Board

Built and ran the user experience practice, and developed a segmentation model of the education sector. Key initiatives included the creation of the first online accommodations application and tracking system/dashboard for students with disabilities, the redesign of the SAT score sending experience; the redesign of the end-to-end PSAT system; and the AP reporting redesign. 

With the insights gained from designing the web experience, she developed the first comprehensive model of the College Board constituency across Programs, services, and channels, and acted as a change agent to help shift the company to an audience-centric approach through the development of a company-wide program of information sharing.

Role

Senior Director, User Experience and Strategic Insights

PSAT Redesign

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